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Privacy Policy

Last updated: 6 September 2026

This policy explains how Life Crown handles personal information on our website, in our store and in the Crown mobile app. Crown is designed to keep sensitive appearance, wardrobe and daily-context information on your phone unless you deliberately choose a feature that needs an online service.

1. Information connected to your account

When you create or use a Live Crown account, we may process your name, email address, phone number, account identifier, delivery details, orders, loyalty points and Crown+ membership status. We use this information to authenticate you, fulfil orders, administer rewards, prevent fraud and provide customer support.

2. Information Crown keeps on your phone

By default, Crown stores body-scan frames, likeness references, garment photographs and cut-outs, calendar details, reminders, weather preferences, wear history and personal corrections only in the app's encrypted private storage on your device. This local information is not added to your commerce profile and is not used for advertising.

Crown never searches your photo library or calendar in the background. You choose each photograph, calendar connection, location request and notification permission through the app or the operating system.

3. Optional enhanced previews

If you explicitly request an enhanced virtual try-on, Crown explains the cloud processing and asks for separate consent before uploading anything. Only the approved full-body reference and the exact owned garment selected for that preview are sent through short-lived, private upload links. The media is used to service that request, is not advertising inventory and is not authorised for model training. We record the consent statement version, request, scope, app version, capture surface and time so consent cannot be silently reused for a different purpose.

Preview inputs, rejected outputs and abandoned jobs are scheduled for deletion. An accepted result is downloaded into the encrypted app vault. We retain limited account-linked job, consent, provider, cost and loyalty records where needed to operate the service, resolve disputes and prevent duplicate charges. Deleting Crown cloud data withdraws active preview consent and keeps only a minimal withdrawal and deletion audit where lawfully required.

4. Location, weather and calendar

Crown requests approximate foreground location only after you tap the current-area weather option. The coordinates are reduced to a coarse weather grid before the configured weather provider receives them, and Crown does not persist the coordinates. Manual weather is always available. Calendar event titles, times and locations remain on your device and are read only after you grant calendar access.

5. How we use personal information

  • To provide Crown, account, order, loyalty and membership features.
  • To deliver purchases and respond to customer requests.
  • To secure accounts, prevent abuse and maintain service reliability.
  • To meet legal, tax, accounting and regulatory obligations.
  • For product analytics only when the relevant consent and controls are available; raw body or wardrobe media is never product analytics.

6. Service providers and sharing

We use carefully selected providers for hosting, private object storage, weather, payments, order fulfilment and optional virtual try-on processing. They may process only the information needed to perform the contracted service and must protect it consistently with our instructions and applicable law. We do not sell personal information and do not use Crown data for cross-company advertising tracking.

7. Retention and deletion

Local Crown information remains on your phone until you remove it, clear the app or uninstall it. Signing out removes mobile session access. Temporary preview media follows short expiry and cleanup rules. Commerce, payment, loyalty and security records are retained only for operational, dispute, fraud-prevention and legal periods.

Removing Crown from a phone is different from deleting Crown cloud data or closing a Live Crown account. We keep these choices separate so you do not accidentally erase order records when changing your styling setup.

8. Security

Crown encrypts its private mobile vault with keys protected by the Android Keystore or Apple Keychain. Online account traffic uses secure connections, mobile sessions are restricted and revocable, and optional preview files use private short-lived access. No security measure is perfect, but access is limited to people and providers with a genuine operational need.

9. Your choices and rights

You can decline photos, calendar access, location, notifications or enhanced processing and continue using the available private features. You may ask to access, correct or delete eligible personal information, withdraw consent or object to certain processing, subject to lawful retention requirements and South Africa's Protection of Personal Information Act.

Crown provides two separate portable downloads: a private-phone export for likeness, Wear, calendar and history information stored locally, and a password-confirmed Live Crown account export for your profile, orders, points, rewards, masked cards, Crown+ and Crown cloud activity. Authentication credentials, payment gateway tokens and internal provider secrets are not included.

10. Contact us

For privacy questions or requests, contact hello@lifecrown.co.za. We may need to verify your identity before acting on an account request.